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Custom Nutrition
Custom Nutrition

The Problem

Americans Are Eating Too Much And Starving At The Same Time.

Why today's fruits & vegetables lack yesterday's nutrition.

The produce that is grown commercially today contains 75% less nutrition then it did in the 1950's. (source: Health Canada)

Modern farming methods have resulted in an unexpected paradox. On the one hand, they have supplied us unprecedented abundance. On the other hand, however, those same methods fill our food with toxins and rob them of nutrients. Then, intense processing, sterilization and preserving methods render biologically inactive many of the healthy nutrients and minerals that are left. 

For example, pasteurization of milk kills many microbes that would make us very sick. But it also denatures and even destroys many of the valuable nutrients that our body needs to survive.  The result is that we need to "fortify" the milk to replace the lost nutrients our bodies need.

Quantity at the expense of quality.

Long distance transportation. and poor crop-breeding practices, and the use of synthetic phosphate fertilizers are all believed to contribute to a severe drop in vitamins and minerals.   

During the last 40 years, the advent of mass produced foods and modern food preparation technologies has radically changed what we eat.

At no time in history has food been so readily available and in such great quantities. The great paradox of our time is that never before has the quality and nutritional value of our food been so greatly diminished.

 

Back to The Problem

Read why customization is so important Alarming evidence documented by leading journals